WWD had the scoop at midnight, but now the official press release is out: Kohl’s and Vera Wang Announce Exclusive New Collection.
The Very Vera by Vera Wang brand is licensed by a subsidiary of Vera Wang Group to Kohl’s under a long-term agreement. Kohl’s will be the exclusive provider and marketer in the United States of all Very Vera by Vera Wang merchandise such as sportswear, intimate apparel, handbags, leather accessories, jewelry, footwear, linens and towels.
“The Very Vera by Vera Wang brand will retain my personal design sensibility of a relaxed effortless approach to fashion,” Vera Wang states. “I am thrilled to create a collection of creative lifestyle and apparel products for Kohl’s. This new partnership with Kohl’s, a company with incredible integrity and trust in the marketplace, is a true honor.”
I guess in about a year we will see how this line will fit in with Kohl’s, both within price and lifestyle classification, and what exactly is going to get shuffled around to make room for this new line.
And before this, I didn’t know that Vera Wang has a deal with Serta to make matresses using her name. Nice.