I don’t have a subscription to WWD, but there is a teaser for a new article up now:
NEW YORK After a courtship of almost two years, Vera Wang has finally said “I do” to Kohl’s Corp.
The designer and Kohl’s said Wednesday that they will team up to create a premium fashion and lifestyle brand called Very Vera by Vera Wang, which will be available at more than 900 Kohl’s moderate department stores and kohls.com beginning in fall 2007.
I’m sure more information will come later today, but this has got to be a huge win for Kohl’s. Great name designer and a new exclusive line to strengthen their “Only at Kohl’s” strategy. I can’t wait to find out more about this deal.
Much like Issac Mizrahi’s line with Target, this is a great way for a high end fashion designer to become more accessable and reach the public at large. The Wall Street Journal had a great article last year providing some background on the working relationship between Mizrahi and Target (see Class to Mass).