This week, I’ve been talking about the retail growth in Atlantic City. The recently completely Nike Factory store is another fantastic example of how great retail in that city is looking:
The store opened within the past two months and is reportedly the first store of it’s kind for Nike.
The location of the store is unbelievable. Situated in the median of the Atlantic City Expressway, right as you get to the beachfront/casino area, it is one of the most visible, non-casino properties in the city. The exterior of the building has floor to ceiling windows, filling the interior with natural light. I was there on a beautiful, sunny Summer day and I couldn’t believe how bright the interior was.
Merchandise is presented well, with the full range of Nike products shown. Mannequins and innovative fixturing, mixed with huge (over 10 feet tall) graphics showing their products in action, lead to a great shopping experience. Sneakers are presented in a self-serve format, with a range of products offered.
There is also an separate, smaller store that is dedicated to the Converse brand. Same level of excitement, innovation, and merchandising excellence.
I was really surprised to see how nice this store looked. It compliments the rest of the Walk outlets. Atlantic City is becoming a destination shopping experience, with a great mix of high and low-end retailers. If you are in New Jersey and looking for a great place to shop, check out Atlantic City.
