Came across this press release from Wet Seal announcing the launch of their online fashion community. Simple concept – users browse website and put together outfits that they can share with friends. Site makes it easy to view, rate, and (most importantly) buy other outfits that people have created.
They have a screencast on their site showing how it all works. (Caution: intended audience is teenage girls, so female narrator says “sweet!” after the competion of a few steps.)
The site seems slow this afternoon, but I was able to check out the functionality earlier and I like how it is put together. This is a pure win for the retailer – increases time on the site, increases awareness of different fashion offerings, and will ultimately drive sales. Would love to see more retailers incorporate this kind of technology.
