Working in the e-commerce field, I often find myself looking at other retailers to gather ideas on how to best present various elements of e-commerce sites. From design to information architecture, I find it fascinating to see how different retailers tackle the same problems in different ways. I’m often looking at different retailers and constantly looking for changes, no matter how small, and trends in e-commerce design.
I always wanted to see a site that broke down e-commerce stores into their different elements. I wanted a resource that would allow me to see the various ways retailers display their products or style their “Add to Cart” buttons. There are sites that break down general web elements (see: Elements of Design) and sites that highlight e-commerce design (see: Carted Up), but still no resource that broke down the individual elements.
Of course, this is where I looked to do something about it.
Today, I am proud to announce the launch of ecommr. ecommr is a collection of screen captures of e-commerce design and interface elements. From product listing pages to e-mail newsletters, ecommr is a resource to view all of the individual pieces that make up the e-commerce puzzle. Right now, there are 87 elements from more than 20 retailers.
No Turn On Red won’t be going anywhere. I will use the content on ecommr as a jumping off point for larger discussions and spotlights of trends or patterns through e-commerce. Those discussions will take place over here while I try to keep ecommr editorial-free and keep conversations in the comments of each posted element.
I hope others find this as interesting as I do. I also hope that other people within the industry can get some use out of it, like I know I will. If you have any feedback, comments, or helpful advice, please let me know.
Again, the site is launched and available now at www.ecommr.com.