Gap’s Makeover
Gap is relaunching all of their domestic stores on July 20 with a new store setup in an effort to win back customers and gain back some of it’s marketshare. According to CNNmoney, same-store sales have declined in 17 of the past 19 months at Gap, so obviously they are trying to mend that. The new layout will feature four “shops” within the store. CNNmoney describes:
The “denim shop” will sell jeans, denim skirts, trousers, vests and jackets. The “T-shirt” shop will feature all styles in one area of the store. The “clean shop” will feature more sophisticated urban upscale clothing such as cashmere sweaters, jackets, trousers while the “hoodies shop” will showcase a collection of fleece activewear clothing such as sweatshirts and casual cargo pants.
More from CNNmoney here.
The re-launch will also coincide with a new marketing and television campaign.
The Motley Fool also has an article about the recent developments with the Gap: Gap’s New Ideas.
As a visual merchandiser, I am most excited about seeing what Gap does with this new store layout. The current store layout is very neat and clean - wood floors, white walls, bright lights, and open space. This is a layout that allows the merchandise to really stand out, look sharp and almost sell itself.
But the fashion offerings from the Gap in the past few seasons haven’t stood out. The past few seasons have not been really impressed me or made me want to spend money at the Gap (I’m sure this is a common sentiment - judging by their downward trend in sales). The colors are very monotone. When you have a huge white statement surrounded by the wood and white walls, it makes the store look very sterile.
The Gap store in the Freehold Raceway Mall was recently remodeled. Looking back on my last visit there, I realize now that this was probably a test for the new store layout. I remember seeing the distinct shop concepts within the store, reminding me of their sister store, Old Navy, but making things more organized and logical to shop.
But more than anything, I noticed the colors, new fixtures, and exciting graphics. It is an extremely visually stimulating store - a much different feel from the previous layout. If this is in fact the new layout, I am very interested to see how this rolls out across the country.
Combine the new store layout with more timely deliveries of new merchandise (we shoppers are very fickle, aren’t we? We need everything today and new something new tomorrow) and this could be the push in the right direction that Gap needs right now.
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A Tenants Guide to Renting
The first challenge every tenant faces is finding an apartment for rent that suits their individual needs. For todays tenant, the most effective apartment search can be done using an online apartment finder. Tenants should decide what they require in an apartment or house rental before beginning their search. For example: the number of bedrooms, location or distance from public transportation and how much the tenant can afford to pay in rent, furnished or unfurnished apartment, etc. By making these important decisions first, tenants can avoid renting an apartment or house only to regret it later. Many tenants today are taking advantage of the convenience of the internet to locate apartments for rent as opposed to the traditional print publications.
Once a possible apartment or home has been found, it is the tenant’s duty to thoroughly inspect the premises making a commitment in the form of a security deposit. A tenant should not rely on the landlord or the landlord’s agent to tell the tenant if anything is wrong with the property. The tenant must inspect the property carefully and ask questions about it.
Inspecting the condition and functionality of the following areas/features of the apartment before committing yourself as a tenant is highly recommended.
1. Kitchen appliances in working order.
2. Water pressure strong, plumbing without leaks.
3. Electrical outlets and wiring working.
4. Walls and ceiling painted or papered without cracks
5. Ventilation or air conditioning accessible.
6. Floors, railings and bathrooms in good repair.
7. Fire escape easy to use.
8. Stairs safe and well-lighted.
9. No rodents or insects.
10. Heating system in working order.
11. If furnished, check and write down condition of all furniture.
12. Windows and doors operable and weather-tight; screens provided.
The tenant should also check the security of the building to find out if there is a dead-bolt lock, security chain, or through-the-door viewer.
BEWARE OF EXISTING DAMAGES: In order to avoid being blamed for damages that already exist in the rental unit, the cautious tenant should take every step for self-protection. Before moving in (or as soon as possible thereafter), the tenant should make a list of all existing damages and repairs that need to be made. A copy of the list should he presented to the landlord and attached to the lease This way the landlord cannot blame the tenant for damages caused by others and the tenant will know what the landlord intends to repair. If the tenant keeps good records the landlord will not be able to keep the tenants security deposit for damages that were actually caused by others. Taking pictures before moving in is also strongly recommended.
ABOUT THE AUTHOR: Paul Rossano, associated with http://www.AllSpaces.com who Conveniently Connects All People with All Spaces in All Places has been dedicated to the Real Estate rental market for over 8 years. He has assisted over 25,000 tenants with their renting needs. Any questions about renting apartments, houses or other rentals, feel free to visit http://www.AllSpaces.com or email him at Paul@AllSpaces.com.