No Turn On Red

A few weeks ago, I wrote about the demise of the Petites’ department in Saks, Neiman Marcus and Bloomingdales.

Turns out that, sometimes, businesses do listen to their customers. The New York Times is now reporting that Saks will bring back their Petites’ department during this upcoming Fall season.

Scolded by little women across the country, Saks Fifth Avenue said today that it would re-establish its petite women’s clothing department, which the luxury retailer had quietly dropped several months ago because of poor sales.

The decision, a victory for women under five foot four, came after Saks received scores of letters from shorter shoppers who complained that they could not longer find clothing that fit and who felt alienated in a store that had dressed them for decades.

Isn’t that great?

This is a great lesson for other retailers: listen to your customers, you may learn a thing or two.

Like I said last time, if the “short” woman can’t shop at your store, how can you expect her to come there to shop for her husband, her kids and her home?

Good move by Saks. I wonder what Neiman Marcus and Bloomdales are thinking right now.

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