Thursday
May 31, 2007
Express Lane for 5/31/2007
The Brand Man is speaking about the transformation of Ralph Lauren into a brand that targets all different lifestyle segments, while still remaining relevant and viable. Ralph Lauren is a model for the new way apparel makers are doing business - increasing sales, without diluting the brand.
Get Elastic has got a complete primer on social shopping, what it is, how you can participate, and what it means to retailers.
And finally, the Motley Fool has a in-depth look at the current status of Abercrombie & Fitch. The retailer has faced some challenges lately, with sales sluggish at best, but they still have solid bottom line performance. Did they miss a trend or are they just not doing enough to distinguish themselves?
The question is, though, how much farther this can take them. I’d like to see them shake things up a bit, do something new and different, but still consistent with their brand and heritage. I think Wall Street would too. (link courtesy of Noturnonred)
[...] week the Motley Fool had a good look at Abercrombie & Fitch, this week they’ve got a good look at J.Crew. They’ve had a succesful IPO, improved [...]