Mother’s Day is just over a week away and e-commerce promotions are in full swing. According to a survey by BIGresearch for the National Retail Federation, spending on gifts for Mother’s Day will be up slightly this year, with total spending projected at $14.6 billion.
I’m seeing plenty of promotion for the holiday from retailers that you would expect to see promote the holiday: Kohl’s, 1-800-Flowers and The Body Shop all have great homepage call outs for their holiday promotions. It’s nice to see several retailers using homepage space for shipping deadlines (see: Ralph Lauren and Macy’s).
(Click on each screenshot for a larger view.)
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1-800-Flowers
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Ashley Stewart
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Read more about: 1800flowers, ashley stewart, bloomingdale's, boscov's, Design, e-commerce, ecommerce, fossil, jets shop, Kohl's, Macy's, mother's day, ralph lauren, screenshots, the body shop, zales
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Valentine’s Day is just a few days away. I wanted to see how various retailers are promoting the holiday in order to see how they are working to increase last minute sales. Below you’ll see screenshots of various e-commerce sites that are ready for the Holiday: from department stores, to jewelry, candy, and lingerie.
I find it interesting to see a holiday like Valentine’s Day play out over the web. On one hand, there is the traditional retail focus on jewelry, flowers, and accessories but they are interspersed with free shipping promotions, shipping guidelines, and gift finders. Throw in a lot of red, red, and more red and you have the state of e-commerce as we run full force into the Valentine’s Day holiday.
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Read more about: 1800flowers, coach, Design, ecommerce, express, flowers, godiva, jared, jewelers, jewelry, kay, Kohl's, Lord & Taylor, mrs. fields, proflowers, redenvelope, screenshots, urban outfitters, valentine's day, victoria's secret, zales
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