Thursday
November 13, 2008
Some stories that are on my radar this morning:
McDonald’s is testing no-brand marketing in Japan by opening a store without any of the colors, logos, or branding of their traditional stores. Supported through non-traditional marketing such as hand outs, viral campaigns, and a unique website, the store offers two menu choices and that is it. Intriguing concept and I wonder how long it is until we see that more often in the United States. Jon Sykes also shares his thoughts on this campaign.
Linda at Get Elastic has a very informative post about the benefits of pushing educational content, rather than sales promotions, in e-mail. In Should Retail Email Sell or Inform? An A/B Split Test Case Study, she provides a look into an study into different types of e-mails that were sent out from a retailer and provides concrete information on ROI, conversion rates, and sales results. Summary is, content is king and the e-mails that were focused on educational content and information performed better than the sales oriented e-mails. Good information for all retailers.
Over at CNBC, Cindy Perman writes about the impact the economy is having on second hand and consignment shops. Some intriguing sales numbers from Goodwill and quotes from consignment store owners that reflect the uptick in sales and traffic they are seeing this holiday season. At least someone is seeing positive gains this season.
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Read more about: Branding, cnbc, consignment, E-Mail Marketing, email, marketing, mcdonalds, promotions, retail sales, retail tips, ROI, viral marketing
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As the Gulf Coast of the United States makes preparations for the impact of Hurricane Gustav, I have to say that I am very impressed by the way Home Depot is using Twitter to communicate preparation tips and store information. The Home Depot Twitter account, which is generally filled with helpful home improvement tips, has switched gears to provide information targeted to Gulf Coast residents and those who are in the path of the storm.
Recent updates today have included general hurricane preparation tips about moving appliances, the danger of carbon monoxide from emergency generators, and reminding people to locate their main water and electric shut off switches. There has also been information about store closings and the availability of water.
This is a great use of Twitter by a retailer. They’re using the service to focus communication on information related to this very dangerous storm. I see this as a way for the retailer to assist the community that it serves. Good job by Home Depot.
My thoughts go out to everyone in the path of the storm.
A few of the stories I’m reading and wanted to share today:
John Zogby’s got a very insightful look into the political trends of retail consumers and dives behind the numbers to make sense of it all. He looks at presidential election polling numbers, the retailers the customers shop at, and how this relates to the retailers’ branding.
J.Crew’s website has had their share of mistakes and downtime lately. Church of the Customer is talking about the apology e-mail that the retailer sent out to their customers and what this means for the company.
Matt at A New Marketing presents a clean, easily digestable definition of what social media is.
.. and finally – Starbucks is offering a $2 discount on iced beverages in the afternoon when you buy a drink in the morning. I think this is a smart move that should drive repeat business throughout the day. Besides that, I’m selfish and now look forward to saving a little bit of money on my second trip to Starbucks every day.
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Read more about: bloomingdale's, Branding, Business, downtime, filene's, J.Crew, JC Penney, john zogby, Kohl's, Macy's, political trends, politics, Retail, sears, Social Media, social networking, starbucks, Target, walmart
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Today, JCPenney has announced the launch of a new activewear line called Xersion. The line, developed, sourced, and designed by the retailer, fits in the “better” pricepoint of Womens activewear. This is one of the six brands JCPenney is launching with this back to school season.
More details are available in their own press release.
Timing of this launch is interesting as Kohl’s readies to launch their exclusive licensing agreement for activewear with Fila. Makes sense that JCPenney would want to ramp up their private label activewear offerings.
As always, I’m looking at a ton of e-commerce sites lately. Decided to run through some of the landing pages that I am seeing around the web right now to show off the variety of promotions and marketing going on. Though it’s not as denim-centric as it was two years ago, it’s obvious denim is still the #1 push in the back to school season.
Continue reading this post »
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Read more about: abercrombie and fitch, American Eagle, back to school, Branding, Design, express, Gap Inc., H&M, hot topic, Kohl's, old navy, pacsun, piperlime, promotions, screenshots, user interface, wet seal
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