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No Turn On Red

Blogging about the retail industry, e-commerce development, social media, and how to craft a better shopping experience for your customers.

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Express Lane for 8/24/2010

Found in: Express Lane
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  • Sharing with you the stories that I’m reading today. Some notes on Gap International, Google makes a retail-related acquisition, and links to good resources for [...]
Tuesday
August 24, 2010
1 Comment

Sharing with you the stories that I’m reading today. Some notes on Gap International, Google makes a retail-related acquisition, and links to good resources for e-commerce developers.

The always terrific Get Elastic blog has an excellent roundup of 22 features of e-commerce site search. The terrific review of a variety of search options and search results from different e-commerce stories is really helpful. Site search is a very important, and sometimes overlooked, area of e-commerce implementations. The Get Elastic blog post should inspire some conversations about ways to improve your search.

Seeking Alpha has some notes on Gap’s Q2 results and their international strategy. Australia, China, and Italy will all see new Gap and/or Banana Republic stores this year. I don’t blame Gap for expanding internationally as that division has been on fire this year. According to my tracking, the international division has seen only one month of negative comps this year; everything else has been flat or positive.

Google makes a big splash by buying visual search engine like.com. Great deal for Google, probably an even better deal for like.com. I’d love to see what Google Product Search will look like after the like.com engine is integrated.

Finally, Practical E-commerce has another good article discussing the pros and cons of different checkout methods. More food for thought for developers and designers.

  • Read more about: checkout, development, e-commerce, Gap Inc., google, international, like.com, search, site search, visual search

Targetted American Eagle Advertising

Found in: Industry News, ecommr
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  • Talk about targetted advertising. I just saw that this American Eagle post, over at ecommr, is picking up an American Eagle banner via Google Adsense. [...]
Wednesday
December 3, 2008
3 Comments

Talk about targetted advertising. I just saw that this American Eagle post, over at ecommr, is picking up an American Eagle banner via Google Adsense. The post is about the American Eagle e-mail that advertises the BOGO Tops event and the banner is for the same promotion. The banner looks like part of the page now!

  • Read more about: adsense, advertising, American Eagle, e-commerce, ecommr, google

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About No Turn On Red:

No Turn On Red is a blog about the customer experience in retail, both online and in-store. Through tips for e-commerce developers, inspiration for e-commerce information architects, advice for retail directors, and stories from real customers, our goal is to make the shopping experience better for all.

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Business
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Retail
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