Hurricane Earl is churning in the Atlantic and retailers are getting ready as well as offering advice to customers on how to prepare for the storm. The storm is threatening the entire Mid-Atlantic and Northeast portions of the United States as well as Nova Scotia. Residents in these areas should be going to their local stores and stocking up on the recommended supplies.
As expected, residents in North Carolina are getting ready for the storm and retailers are seeing a surge in customers. From the article:
“We have just definitely seen an increase in customer traffic it started yesterday a little bit but over today they’ve been moving with the batteries and tarps and flashlights and things like that,” said store manager Robert Evans.
The storm is only about 24 hours from impacting the Outer Banks and I hope that anyone who hasn’t evacuated is just about finished hunkering down for the next few days.
Almost two years ago, I noted how well Home Depot was using Twitter to communicate advice and store opening/closing information during Hurricane Gustav. This season has not been any different as they are offering great tips for residents who are preparing for the storm through their Twitter feed and their blog. The retailer has an entire section of their site dedicated to hurricane preparation with helpful videos and articles. Of course this drives traffic back to the retailer, but it also provides good information and knowledge to shoppers.
Having a disaster plan is important for any small business and Office Depot has offered advice to small businesses who are in the path of the storm.
Shortly, I’m going to follow this post up with a second post sharing some more, localized information about how businesses are preparing for the storm. I’m not very far from the Atlantic Ocean, along the coast of New Jersey, and I have a few notes that I’d like to share.
The next 24 hours are going to be a crucial time to watch this storm. Depending on the exact path that it takes, this could become a very bad Labor Day weekend along the East Coast.
