Tuesday
September 2, 2008
New Orleans has a great mix of local and national retail brands that I think is an example for many other urban areas. Last year, I got to get down to New Orleans and really enjoyed, among other things, the Riverwalk Marketplace. The national brands co-existing with local stores was a nice balance to see With Hurricane Gustav having moved on shore and away from New Orleans, retailers will be allowed back in to the city, on Wednesday, in order to check on damage and assess their properties. I hope there is a speedy recovery for everyone involved in the storm.
As discussed over the weekend, many retailers prepared well for this storm in order to reopen their stores in the wake of the storm. USA Today has more on the post-storm plans in their article, Businesses eye quick recovery effort after Gustav. Home Depot has many trucks staged and ready to roll into the affected area and Walmart really highlights all of the things that they learned in the aftermath of Katrina that made this preparation better, which in turn should make the recovery smoother and quicker.
Speaking of Walmart: In this article regarding the 1200 evacuees that found themselves in Hanceville, Alabama, there’s a good note about Walmart’s local response to the situation:
“Wal-Mart Distribution Center called and asked what we need,” Kilgo said. “They brought a huge truck load of supplies, including drinks, snacks and cleaning supplies.”
If you have any more information on retail-related recovery efforts, please let me know.
Associated Press is running an article this afternoon called Retailers stock up as Gustav nears coast. The article discusses different measures that retailers are rolling out in order to prepare for the storm, to make sure that they are able to reopen quickly after the storm hits and to provide the supplies the people need in the aftermath.
Some interesting points:
- Home Depot is staging critical supplies, such as lumber and generators, within a day’s drive of the stores that are expected to be hit.
- Wal-Mart shipped 47 truckloads of water to the region on Thursday.
- Target is making sure that supplies, such as personal hygiene products, are shipped not only to the affected region, but to places where evacuees are likely to be moved to.
The logistics of making sure the stores are able to open up in the aftermath of a major natural disaster like this is astounding. The retailers need their employees to be safe, need the stores to be stocked, and need to have distribution and communication networks in place to ensure everything goes smoothly. This is a huge undertaking, but retailers like Home Depot, Wal-Mart, and Target plan for these types of events in advance and have the support systems in place to make sure the transition goes as smoothly as possible.
Hurricane Gustav continues to develop into a monster storm in the Gulf of Mexico. With the tragic lessons learned from Hurricane Katrina, residents and retailers alike are taking a more proactive approach to the arrival of this hurricane.
Yesterday, I talked about how well Home Depot was using their Twitter account to communicate hurricane tips and store information. Taking a look at the Home Depot Twitter, it appears that they have a dozen stores staying open all night in the Gulf Coast area. They’ve also brought in out of town volunteers to work the stores, allowing the local employees to secure their homes and evacuate. In addition to providing valuable information online, they’re also bringing supplies to the communities in need and staying open to allow people the time to get what they need. Home Depot also offers a section on their website with a wealth of information related to hurricane preparation.
The Wall Street Journal profiled the Walmart emergency operations center in Bentonville. Within the operations center, the retailer monitors the storm, communicates with the stores in the path of the storm, and plans on how to bring needed supplies, merchandise, and resources to the affected region. Walmart rapidly deployed resources to the Gulf Coast region after Hurricane Katrina in 2005 and can serve as a model for retailer involvement in disaster relief.
Winn-Dixie has a list of their store closings on their website. Nola.com has several photos showing a very empty Winn-Dixie in New Orleans.
Publix is the sponsor of a website called Hurricane Gustav Resources. This website seems to be a great resource of shelters that are open and evacuation information.
Obvious business motives aside, it is great to see these businesses working so hard to assist their communities. If you know of other retailers working to assist the Gulf Coast, please let me know in the comments.
Photo from Flickr user Maitri, used under Creative Commons.
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Read more about: disaster, emergency preparation, gulf coast, Home Depot, Hurricane Gustav, lousiana, new orleans, positive, publix, walmart, winn-dixie
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