Mother’s Day is just over a week away and e-commerce promotions are in full swing. According to a survey by BIGresearch for the National Retail Federation, spending on gifts for Mother’s Day will be up slightly this year, with total spending projected at $14.6 billion.
I’m seeing plenty of promotion for the holiday from retailers that you would expect to see promote the holiday: Kohl’s, 1-800-Flowers and The Body Shop all have great homepage call outs for their holiday promotions. It’s nice to see several retailers using homepage space for shipping deadlines (see: Ralph Lauren and Macy’s).
(Click on each screenshot for a larger view.)
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1-800-Flowers
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Ashley Stewart
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Read more about: 1800flowers, ashley stewart, bloomingdale's, boscov's, Design, e-commerce, ecommerce, fossil, jets shop, Kohl's, Macy's, mother's day, ralph lauren, screenshots, the body shop, zales
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Last year, I took a spin through the web on an iPhone and noted the results in a post called 52 E-Commerce Stores on the iPhone. Now, I’m doing it again — but this time, with the iPad.
In designing and developing stores with the iPad in mind, there are some unique challengers that will be faced. I’m happy to see that most retailers (except for Walmart) are serving up dynamic, relevant, and functional non-Flash content on their homepage. Walmart was the only store that has a big DOWNLOAD FLASH banner in lieu of a homepage hero.
It’s also interesting to see how the different sized pages scale or adapt to the size of the iPad screen. In the screenshots below, all of the sites were captured in a portrait orientation. I do understand that some layouts are better suited for portrait orientation and some are better suited for landscape. I went with portrait because that’s the way I find myself browsing the web most often. Stores with longer layouts, vivid graphics and large promotional areas seem to really shine on this device. I really like how the American Eagle and PacSun stores look in the screenshots below.
Here’s the first batch of 24 e-commerce screenshots that I’d like to share:
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Abercrombie & Fitch
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American Eagle
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Aeropostale
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Amazon
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Read more about: amazon.com, Design, e-commerce, ebay, ecommr, ipad, kenneth cole, Kohl's, newegg, old navy, screenshots, sears, ui, ux, victoria's secret, walmart, Zumiez
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Valentine’s Day is just a few days away. I wanted to see how various retailers are promoting the holiday in order to see how they are working to increase last minute sales. Below you’ll see screenshots of various e-commerce sites that are ready for the Holiday: from department stores, to jewelry, candy, and lingerie.
I find it interesting to see a holiday like Valentine’s Day play out over the web. On one hand, there is the traditional retail focus on jewelry, flowers, and accessories but they are interspersed with free shipping promotions, shipping guidelines, and gift finders. Throw in a lot of red, red, and more red and you have the state of e-commerce as we run full force into the Valentine’s Day holiday.
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Read more about: 1800flowers, coach, Design, ecommerce, express, flowers, godiva, jared, jewelers, jewelry, kay, Kohl's, Lord & Taylor, mrs. fields, proflowers, redenvelope, screenshots, urban outfitters, valentine's day, victoria's secret, zales
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Wednesday
January 7, 2009
I was curious to see how retailers are handling and delivering mobile content. I decided to visit a variety of e-commerce stores, on my iPod Touch, and captured the results. Consider this a beginning of the year snapshot of the mobile online retail web – I look forward to capturing these sites again in 12 months and seeing what changes.
A few observations:
6 of the 50 retailers redirect iPhone users to a mobile-optimized website: Amazon, Best Buy, Foot Locker, Target, Victoria’s Secret, and Walmart. Ralph Lauren should be on this list, since they offer a mobile-optimized website, but the server doesn’t redirect iPhone visitors.
Way too many retailers have Flash movies with no non-Flash support. Typically these are promotion pieces and don’t interfere with the navigation. However, the Nike shop redirects the iPhone user to a page that tells them they should download Flash with no way to view the site otherwise. I also have to note Ralph Lauren’s Rugby store and Express, both sites are just about completely unusable without Flash.
Kudos to retailers like Gap and J.Crew who have javascript animations for their homepage promotions. The iPhone user still has a pleasant visual experience.
If you are interested or involved with the design, development, or user experience of e-commerce stores, please visit ecommr. ecommr is a website showcasing the best (and sometimes worst) in e-commerce design, with a clear focus on the individual elements that make up online stores.
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Abercrombie & Fitch
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American Eagle
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Amazon
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Anthropologie
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Armani Exchange
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Best Buy
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Bloomingdale’s
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Bluefly
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As always, I’m looking at a ton of e-commerce sites lately. Decided to run through some of the landing pages that I am seeing around the web right now to show off the variety of promotions and marketing going on. Though it’s not as denim-centric as it was two years ago, it’s obvious denim is still the #1 push in the back to school season.
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Read more about: abercrombie and fitch, American Eagle, back to school, Branding, Design, express, Gap Inc., H&M, hot topic, Kohl's, old navy, pacsun, piperlime, promotions, screenshots, user interface, wet seal
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