Let me say this first, I love Atlantic City. I do enjoy playing cards and sitting in front of an Elvis slot machine. Although my last few trips haven’t been very successful, I have enjoyed watching the development of The Pier at Caesars unfold.
The Pier at Caesars is a $200 million redevelopment project of the former Ocean One Mall on the beach in Atlantic City. Boasting a mix of high and mid level retailers (Coach, Gucci and Louis Vuitton meet Ann Taylor, Quiksilver, Gymboree and Victoria’s Secret), this mall has been eagerly anticipated by tourists and residents alike.
The mall officially opened on Tuesday, although it is only the first phase. About a dozen of the ninety stores are open, with none of the resturaunts open yet. Developers say that more stores will open throughout the Summer with everything open by Labor Day. Work is still being done on some of the more decorative pieces, including fountains and billboards.
A good overview is the mall and the opening is available from the Associated Press: Once Tacky Resort City Gets More Class. The Press of Atlantic City has another, localized article about the opening which says that opening day was not all that impressive to some shoppers.
The Pier at Caesars is the second major retail project the town has. 2005 saw the opening of The Walk, aka the Atlantic City Outlets. This $76 million retail development project is beautiful – a great mix of stores that seems to be doing extremely well. From Gap to Polo Ralph Lauren to coffee at Starbucks, I have enjoyed walking this outdoor mall. Last year, the Baltimore Sun had an excellent article about the retail development of Atlantic City, with a focus on The Walk.
With all of this retail development in a city that is increasingly focusing on non-casino offerings, Atlantic City has become a great place to visit for those who are interested in visual merchandising and creative retail solutions. I have already enjoyed trips to The Walk and I am very interested in going to see The Pier at Caesars. I believe shoppers and tourists will respond well to the mix of stores available in Atlantic City.
This isn’t the end of large scale, non-casino development in Atlantic City. I can’t wait to see what the next few years bring.
